UFC president Dana White is not happy about recent reports published by a wide spectrum of media outlets which are asserting that UFC executives choose to match up UFC light-heavyweight champion Jon Jones against Chael Sonnen for it's upcoming season of The Ultimate Fighter reality show in order to boost the once wildly popular television shows' sagging ratings. 

White, who has a contentious history with Internet media, vehemently refutes those claims

"That's what the word is, that TUF needs the help," White asked Yahoo! Sports. "People love to speculate and talk [expletive], but the truth of it is, they don't know what the [expletive] they're talking about. I have all the answers. The Internet does not. We built this company and we know what we're doing. That had nothing to do with it."

TUF, which had aired on Spike TV on Wednesday nights since 2005, has switched to airing on Friday nights since its move to FX last season after the UFC signed a 7-year, 90 million dollar television deal with FOX.

Since the transfer, TUF has struggled mightily in viewer ratings, and last week the show pulled its lowest rating ever in 16 seasons at a meager 624,000 viewers.

In addition, many critics, and fighters themselves, have pointed out that Sonnen makes little sense for Jones at this time being that the former top middleweight contender has yet to even have one fight at light-heavyweight. They believe the move to be unfair to the handful of contenders who have fought their way to the top of the division and have truly earned a right to face Jones.

It's a criticism White understands, but with Jones being out for a while due to an arm injury, he believes the move just made sense.

"This wasn't where I was going." White said "But when this happened and Jones was going to be out for so long, it made sense. I understand completely [about Sonnen not having won a fight at light heavyweight], but it's a fight people want to see."