Eddie Alvarez opens mma store in Philadelphia
by Mike Williams on December 18, 2010

As the sport of mixed martial arts continues to explode in popularity, business opportunities continue to present themselves to those involved in the sport. Bellator lightweight champion and Philadelphia native Eddie Alvarez is looking to seize one of those opportunities by opening his own store on Moyer Street, not far from where he grew up.

TapouT, Clinch Gear, Xtreme Couture and several other popular brands are among the options in shirts, fight/training gear, and paraphernalia that's sold in the store. The building on the sharp-corner property puts the floor layout in the shape of a pie piece. A life size cutout of Chuck Liddell stands guard in one corner and a large high definition screen plays a continuous loop of some of the great fights in the career of Alvarez. For the grand opening, even his Bellator championship belt was on display. In true inner city fashion there is no wasted space and the design captures the personality of both Alvarez and the pride he carries for his beloved home town.

The first 100 fans who arrived were treated to a free Fight Factory shirt, Alvarez' long time favorite training facility. "We're really excited about the store," said the champ. "A lot of people worked really hard to put it together. The logo designer did a great job, he's a good friend of mine."

As of now, Alvarez doesn't know what's next for him as far as fighting goes but based on the turnout at the grand opening of his store, he'll have no trouble keeping busy while he waits to find who his next opponent will be.

*follow Eddie Alvarez on Twitter at http://twitter.com/EdAlvarezFight

 

 |  (37) Comments horizontalcracker: now to see if it can become a chain, or sprout similar ventures Marker28: I hope things work out for him. mike5k: It's a really cool place. With his connections and popularity around here it can definitely be huge. I took my family over and hung out for a while. Wandering_Minstrel: Just watched the latest Bully Beatdown episode, which featured Eddie Alvarez yet again. Eddie beat the guy without throwing a single punch. Talk about being a total badass. D_V: I actually thought that Red Corner would be a great MMA clothing brand to capitalize on for the last like year, I was even considering calling my future radio show, which is still not there yet because I'm lazy, The Red Corner. Oh well, he can have it, he'll do more with it than I would have, lol. JujitsWho: I heard from a lil birdy that mike actually choked out Eddie, then proceeded to scare Big Dog so bad that he ran from the building leaving a trail of urine behind as he went Of course, this is all hearsay until confirmed by my source :D B_Type13X2: the most important question is, does the store carry man thongs? D_V: The Cheick Kongo special JujitsWho: The Frank Mir lace nighty special is pretty good too buy one get one free horizontalcracker: i have a few man thongs, i don't really know what to do with them, throwing them away seems like a waste.....but then i just hide them, oh the dilemma D_V: I keep all my old underwear. Never throw it out. What if I get lazy and don't do laundry for a while ya know? horizontalcracker: I never throw away my underwear because I'm not a pussy The Hitman: Alvarez is an animal. I really hope he goes to the UFC on 2011. arlovskiviako: Alvarez is the shit. That is all. D_V: Think if I gave my email address I could get a response then tell everyone we're bff's? IwishIwasMMA: LOL AviaKO banned? you guys are meanies.
HOW WILL THE THIAGO ALVES VS. MARTIN KAMPMANN FIGHT END AT UFC ON FX 2?
Alves def. Kampmann via TKO/KO
Alves def. Kampmann via submission
Alves def. Kampmann via decision
Kampmann def. Alves via TKO/KO
Kampmann def. Alves via submission
Kampmann def. Alves via decision
TAKE ANOTHER POLL!