Anchor Bay Entertainment today announced it is joining forces with the world's fastest growing sports organization, the Ultimate Fighting Championship to distribute UFC brand releases on DVD and Blu-Ray formats. The historic UFC 100 event taking place Saturday, July 11 will be one of the first new titles UFC and Anchor Bay will release later this year on DVD in the United States, with Canada set for DVD distribution in first quarter 2010.

"We think UFC is a perfect fit for our company and we're looking forward to giving fans more than they expected with each release," said Anchor Bay Entertainment President Bill Clark. "We're known for cutting-edge entertainment and this is the hottest sport around. Many of these fighters have already become icons."

"Anchor Bay Entertainment is one of the leading distributors of fitness DVDs and has released some of the top independent titles in Hollywood," said Dana White, UFC President. "Working with Anchor Bay, fans can get the most exciting live event in the world on DVD or Blu-Ray, and see the greatest fights ever from UFC."

Anchor Bay Entertainment will launch DVD titles of the UFC Pay-Per-View and television events within months after the initial airdate. DVDs will feature hours of riveting fight content including the main event matchup, feature fights and preliminary bouts. Most of the releases will include DVD bonus materials with behind the scene moments, weigh-in events, and other footage that takes viewers outside the Octagon. Moving forward, UFC and Anchor Bay will release titles in Blu-Ray format as well as DVD, incorporating even more original programming including "Best Of" compilations, fight-ending highlights and fighter profiles.