Press Release: SpikeTV Goes On The Offensive
by Paulo Silva on July 29, 2008

Below is a press release of Spike TV gloating over their apparent victory over EliteXC in a key male demographic.

The network aired a re-run of the best UFC card this year, UFC 84, opposite EliteXC's second show on CBS with much success; as the following press release (which sounds more like an editorial) goes to great lengths to point out:

SPIKE TV’S RE-BROADCAST OF UFC 84 DRAWS MORE YOUNG MEN THAN A LIVE PRO ELITEXC CHAMPIONSHIP FIGHT ON CBS

Need proof the UFC is the preeminent mixed martial arts brand in the world? On Saturday, July 26, more men 18-34 watched a repeat…a repeat…of a UFC event on Spike TV than a LIVE telecast of a Pro EliteXC championship card on CBS. Despite being available in over 17 million more homes, Spike TV drew 27% more Men 18-34 for a re-broadcast of “UFC 84: Penn vs. Sherk” from (9:00-12:00am ET/PT) than CBS’s live show (9:00-11:00pm). Spike TV’s telecast tallied 433,000 Men 18-34 to CBS’s 341,000.

Overall, “UFC 84: Penn vs. Sherk” drew higher ratings than Pro EliteXC in Men 18-49 (1.5 to 1.3) and Men 18-34 (1.5 and 1.0).

Reminiscent of the XFL’s rating collapse years ago, the CBS telecast was 69% lower in Men 18-34 and 57% lower with Men 18-49 than its initial broadcast on CBS in May featuring the “He Hate Me” of MMA, Kimbo Slice.

 

HOW WILL THE THIAGO ALVES VS. MARTIN KAMPMANN FIGHT END AT UFC ON FX 2?
Alves def. Kampmann via TKO/KO
Alves def. Kampmann via submission
Alves def. Kampmann via decision
Kampmann def. Alves via TKO/KO
Kampmann def. Alves via submission
Kampmann def. Alves via decision
TAKE ANOTHER POLL!