In Dana White's third video blog, things just keep getting crazier.  Cold Stone, driving tickets, Esquire Magazine, air hockey, ESPN, Chuck Liddell, Jim Norton, racing, the bomb bag and magazines are all featured.

Esquire Magazine is doing a feature on White for an upcoming issue, and writer Mike Sager joins the UFC president for the day.  They play air hockey, and after being on the verge of losing, White beats Sager and exclaims: "The greatest comeback in air hockey history!"

White continues to prank people with the bomb bag.  Sager was unimpressed by the explosion, while Cain Velasquez's team were only slightly more excited.

Chuck Liddell later meets up with White to attend Jim Norton's comedy show, where it is revealed that Norton has picked Lyoto Machida and Ben Rothwell as winners for Saturday night's UFC 104 event.

Throughout the vlog, White is suffering from a cold... and a stomachache from too much Cold Stone ice-cream.  The vlog also shows White and his group getting a parking ticket after picking the president up from getting medication to treat his cold.